Orbit 2.0 is out: AI insights, warehouse sync and a faster explorer.

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Product analytics

Now with AI insights

Know why users convert, and why they leave.

Orbit turns raw product events into funnels, cohorts and experiments your whole team can read. Real-time, privacy-first, and honest about its numbers.

Start free See how it works

Free up to 1M events. Cancel with one click.

Acquisition overview Live
Active users 4.2%

48,210

Events / day 8.1%

9.4M

Retention (D7) 1.3%

42%

Churned accounts 12.5%

17

Weekly active users

thousands

MonTueWedThuFriSatSun

Sessions by platform

2.1M sessions
Web 54% iOS 27% Android 15% API 4%

Top acquisition sources

Organic search 18.2k
Product-led referrals 12.3k
Paid social 7.4k
Partners 4.1k
Events 2k

Trusted by product teams at

Northwind

Lattice

Helios

Bramble

Quanta

Ferrous

Everything in one place

From raw events to decisions

Six capabilities that usually take three tools, a data engineer and a quarter to wire together.

Real-time pipelines

Events land in your dashboards under two seconds, from any SDK, at any volume.

Funnels & paths

Build multi-step funnels in a click and see where users drop, split by any property.

Cohorts that update

Define behavioural cohorts once. They stay fresh and sync to your CRM and warehouse.

Experiments

Ship feature flags with built-in statistics. Guardrail metrics stop bad rollouts automatically.

AI insights

Ask questions in plain English. Orbit writes the query, explains the answer and shows its work.

Privacy by design

EU and US residency, field-level PII masking, SOC 2 Type II and HIPAA-ready.

Instrumentation

One SDK, every platform, typed end to end.

Install the SDK, describe your events once, and get autocomplete in your editor, validation at ingest and a living tracking plan your team actually reads.

Web, iOS, Android, React Native, server-side

Schema validation rejects malformed events

Autocapture with explicit opt-in per surface

track.ts TypeScript
import { orbit } from '@orbit/sdk';

orbit.init({ key: 'pk_live_4f2a', region: 'eu' });

orbit.identify(user.id, {
  plan: 'growth',
  seats: 14
});

orbit.track('checkout_completed', {
  value: 349,
  currency: 'USD'
});
Trial to paid, last 30 days 5 steps
Step Users Conversion
Visited pricing
42,180 100%
Started trial
9,614 22.8%
Invited teammate
5,102 53.1%
Connected data source
3,866 75.8%
Upgraded
1,209 31.3%

Analysis

Funnels that answer the follow-up question.

Click any drop-off to see who left, what they did instead and which experiment could fix it. Break down by any property without writing SQL.

Breakdowns Time to convert Path analysis Saved views

Guardrails

Bad rollouts stop themselves.

Attach a guardrail metric to any flag. If it moves the wrong way, Orbit pauses the rollout, opens an incident and pages the owner with the evidence attached.

  1. Conversion dropped 18% on iOS 18.4

    Anomaly detected on checkout_completed. Guardrail triggered.

    09:12

  2. Rollout paused automatically

    Flag new-checkout-flow held at 25%.

    09:14

  3. Root cause identified

    Apple Pay sheet failing behind the new modal. 2,410 affected sessions.

    09:31

  4. Fix shipped, rollout resumed

    Conversion back to baseline within 20 minutes.

    10:05

2.4B

events processed daily

99.99%

uptime over 12 months

1,900+

teams on Orbit

<2s

from event to dashboard

Customers

Teams that stopped arguing about numbers

"We replaced three tools with Orbit. Product, growth and data finally look at the same numbers, and argue a lot less."

Priya Natarajan

Priya Natarajan

VP Product, Lattice

"The AI insights are not a gimmick. It found a checkout regression on a Sunday night before our on-call did."

Tomás Herrera

Tomás Herrera

Head of Engineering, Helios

"Cohorts syncing to our warehouse every hour changed how marketing works. Setup took an afternoon."

Amara Okafor

Amara Okafor

Growth Lead, Bramble

Pricing

Simple, usage-based, no surprises

Every plan includes unlimited dashboards, SDKs and data export.

Starter

Free

up to 1M events

For side projects and early prototypes.


1M events / month

3 seats

30-day retention

Community support

Growth

Most popular

$49

per seat / month

For product teams shipping every week.


25M events / month

Unlimited seats

Funnels, cohorts, flags

AI insights

Warehouse sync

Priority support

Enterprise

Custom

custom volume

For regulated and high-volume organisations.


Unlimited events

SSO / SCIM

Data residency

HIPAA & BAA

Dedicated CSM

99.99% SLA

FAQ

Questions, answered

Start measuring what matters.

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